There are over 100 Online Bookmakers currently, if you consider worldwide Bookies that are based overseas but have a presence in the UK betting market. Due to the size of the market, which in 2015 was worth over £1.3 Billion (sports market alone) and with 17 million customer accounts in the UK, it's no wonder Bookies all over the world want their own chunk of the sizeable betting pie!

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On the one hand its a good thing, as competition ensures better value for us 'the customers', on the other hand all the Bookies on offer make it hard as a newbie to comprehend all the offers, odds, reloads and a multitude of varying terms and conditions.

 

It is however Safe2bet with us (sorry pun intended) as we know our stuff inside out. The saying goes that 'knowledge is power' well our knowledge is your power.

 

With over 40 years combined experience on our team we've been there, done it and got the betting t-shirt. We understand all the offers out there, so we can advise you the easiest and quickest way to take advantage and cash in your profits. From the minimum odds, to the maximum pay-outs, the deposit methods to the promo codes and the pay-out timescales to strategies that will keep your profits rolling in, week after week, month after month.

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We devised our ratings keys 5 star (5*), 3 star (3*) and 1 star (1*) in order to simplify the process for you. Ensuring our customers' have less hassle, less headaches, more fun and higher profits.

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Of over 100 Bookies we have tried and tested over the last decade... Only 32 (so far) make our shortlist. Rest assured we will keep monitoring this list, so from time to time,  you may notice the numbers going up or down. We are happy to add new, current and relevant Bookies to our list if they pass our S2B standards. Equally we are not afraid to remove Bookies from our list if they fall below our S2B standards.

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Our ratings key is based on a number of Bookmaker metrics, including the following key criteria:

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• Well known Bookmakers (ie high street shops, TV advertising, household names)

• Best odds across a range of markets (including Football and Horseracing)

• Easy sign-up and deposit process

• Speed of FREE BET credit to customer accounts

• Speed and ease of withdrawal from customer accounts

• Any FREE BET terms and conditions (ie rollover requirements)

• Regularity and consistency of reload FREE BET offers

• Customer service and support (ie UK based support, live chat feature available)

• Intuitive website functionality, easy and fast to navigate

• Mobi responsiveness usage (desktop, tablet, phone, apps - good look and feel)

• Quality of In-Play Betting opportunities

• UK, European or Worldwide based HQ.

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We recommend you start with the 5* ratings, then move onto the 3* ratings, then consider the 1* ratings.

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Our unique Safe2bet Matched Betting Calculator will do the hard work for you, all you need to do is plug in the numbers and we advise you how much to bet to ensure you make a profit. Check out our guides and sign-up offer challenge (August 2016) if you require real life examples...

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If possible, make sure you deposit with your debit card, or via BACS. Not only does it make withdrawing your winnings MUCH easier and quicker but you will see from our ratings key that most Bookies prefer these methods. When they prefer it, you are likely to get better offers and qualify for more FREE BETS. You will notice a number of the following Bookies do NOT allow sign-ups from the likes of Neteller, Skrill, Ukash to qualify for FREE BET offers. No point risking it really, not with all the cash you would be missing out on.

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* Whilst we regularly check the free bet terms/conditions/offers, please make sure to double check when you register *

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